In 2020, we began redesigning Monheim's city center, Monheim Mitte, to give it a more personable look that will allow local retail to thrive and give citizens a place to enjoy.
Schwitzke ID The Monheim Film
Monheim connects people from all parts of the city with trade, gastronomy and leisure activities and thus creates places and spaces for encounters. Monheim Mitte with plenty of space for possibilities. A symbol of connectedness and kindness. The aim was to create a meeting place where shopping is combines an analogue and digitally networked experience. We started the strategy process for Monheim Mitte two years ago. Initially, it was about the strategic positioning and the development of the mission statement. We then developed the holistic brand design: from the classic corporate design and the guidelines, to a pedestrian guidance system, to the dealer database on the Monheim Mitte website as a dynamic business location.