OEKO-TEX®

Project timeline: 24 Monate

Mission, Vision, & Core Value Statements; Markenstrategie; Kommunikationsstrategie; Digitale; Strategie; Markenidentität; Markenentwicklung; Markenkommunikation; Storytelling; Vor- und Reinzeichnung; Produktion; Prozessmanagement

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Task

To stay at the forefront in the expanding world of textile and leather safety certifications, industry pioneer OEKO-TEX® turned to Schwitzke ID to modernize and emotionalize its international brand. Our decision to strengthen the OEKO-TEX® umbrella brand has been a driving factor in all of our design decisions. Another important aspect throughout the strategy and design development process was to increase brand awareness in the B2C area, as OEKO-TEX® already has a strong presence in the B2B world.

Solution

By introducing a strong and simple branding and a friendly color palette, we refreshed the visual language of OEKO-TEX® to increase recognition and brand awareness. We have created a unified world by bridging the technical expertise of the OEKO-TEX® test methods and the core values of "sustainability", "safety" and "trust". The simplified tone of voice and user-friendly design system create clarity for partners, customers and end users. We have breathed new life into OEKO-TEX® with our corporate design concept, brand strategy, copywriting, art direction and labeling systems and we continue to support the rollout process.