Mission, Vision, and Core Value Brand Strategy Brand Identity Name Development Brand Development
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Task
The paradigm shift in our society presents us with many new challenges in terms of age-appropriate living. It is more and more about the lifestyle of the target group.
Solution
The Olivyo brand develops sustainable residential properties for senior living and is deliberately moving away from senior living concepts. Rather, they deal intensively with the needs of a generation of older people who still like to actively participate in urban life. The real estate developer needed a lifestyle brand that conveys vibrancy, friendliness and maturity. The naming olivyo and the visual appearance underline the bold approach.
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