At the end of November 2020, the office ensemble on the banks of the Danube started under a new name with a fundamentally changed orientation and brand identity. The new name Peak Vienna is intended to stand for a place that combines working and feeling good, urbanity and local recreation. Especially in times of flexible working environments that allow us to work from anywhere, the physical office environment is becoming increasingly important. After all, the quality of the environment has a major influence on the results of work and the well-being of employees.
Task
The Viennese office ensemble on the banks of the Danube is starting under a new name with a fundamentally changed positioning and brand identity. The new name, “Peak Vienna”, should stand for a place that combines work and well-being, urbanity and local recreation. The physical office environment is becoming increasingly important, especially in times of flexible working environments that enable us to work from anywhere. Because the quality of the environment has a major impact on the results of work and the well-being of employees.
Solution
From Florida Tower to Peak Vienna. The unique location in the immediate vicinity of the city center forms the perfect starting point for the repositioning of the office ensemble: lively city life including urban infrastructure meets relaxation in the countryside. Nearby parks and soothing water features on both the Alter and Neuer Donau offer all the benefits of nature. As an extension of the adjacent local recreation area, Peak Vienna merges with the green and brings the natural atmosphere into the interior of the building. Not only does the name carry the individual character and charm, but it resonates throughout the entire appearance: whether on the website, on the social media channels or directly on the building.
