Ein schöner Garten in einem Gewächshaus mit Glaskuppelarchitektur.


Project timeline: 3 months
Brand strategy
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The Selbach garden centers, with locations in Bergisch Gladbach and Leverkusen, have embarked on a rebranding process with Schwitzke ID. The strategic path went from the garden center to the sensuous greenhouse.


The holistic process that Schwitzke ID initiated required an intensive strategic repositioning and a fundamental redesign of the word-image brand Selbach and the corporate design. The Selbach siblings, who run the family business, were actively involved in the process. The constructive exchange led to a strong brand image with a flexible design system. The positioning clearly sets the Selbach garden center and its branches apart from the competition: Selbach – we are the greenhouse for the senses.

We look forward to meeting you!

We look forward to meeting you!

Astrid Kaps
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Bild von Astrid Kaps, Unternehmensentwicklung & Unternehmenskommunikation der Schwitzke Gruppe.