Selbach

The Selbach garden centers, with locations in Bergisch Gladbach and Leverkusen, have embarked on a rebranding process with Schwitzke ID. The strategic path went from the garden center to the sensuous greenhouse.

The holistic process that Schwitzke ID initiated required an intensive strategic repositioning and a fundamental redesign of the word-image brand Selbach and the corporate design. The Selbach siblings, who run the family business, were actively involved in the process. The constructive exchange led to a strong brand image with a flexible design system. The positioning clearly sets the Selbach garden center and its branches apart from the competition: Selbach – we are the greenhouse for the senses.