Based on the basic idea of the brand – "Knowledge creates health" – we developed a nature-oriented design for the Biogena flagship store in downtown Vienna
The power of nature combined with scientific and health aspects characterizes the entire look & feel of the store. In the center, a tree sculpture, full-surface moss walls and an individual wooden installation in the shape of an egg thematize the connection to nature and the cycle of life
Contrasting with the natural elements are clean mirrored surfaces on the walls and ceilings, as well as technical innovations such as touchscreens and a concealed dispensing system that transports Biogena products from the basement to the customer at the touch of a button.
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