Confectionery Heinemann at department store Ludwig Beck
Client: Confectionery Hermann Heinemann
Pictures: Carolin Ludwig
Chocolate is part of the new luxury – this was used as a guideline for the implementation and transferred to the 23sqm shop-in-shop area of Confectionery Heinemann in Munich's Ludwig Beck department store.
We took up elements of the typical Heinemann signature and combined them with new materials. To create recognizability, the black and white grid of the logo was transferred to the chocolate counter and cash register.
Access to the area from three sides provides a good view of Heinemann's product variety: the refrigerated counter with self-service is located in the rear part of the area, so that the chocolate counter along the aisle with service appears friendly and inviting. In our choice of main materials, we opted for green-stained wood, accented by brass details, lime-green powder-coated shelves, and black-and-white lacquered wood surfaces that also reference the logo.
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