Chocolate is part of the new luxury – this was used as a guideline for the implementation and transferred to the 23sqm shop-in-shop area of Confectionery Heinemann in Munich's Ludwig Beck department store.

We took up elements of the typical Heinemann signature and combined them with new materials. To create recognizability, the black and white grid of the logo was transferred to the chocolate counter and cash register.

Detailaufnahme der Theke, bestehend aus schwarz-weiß lackierter Holzoberfläche, Messingelementen und einer Marmoplatte
Access to the area from three sides provides a good view of Heinemann's product variety: the refrigerated counter with self-service is located in the rear part of the area, so that the chocolate counter along the aisle with service appears friendly and inviting. In our choice of main materials, we opted for green-stained wood, accented by brass details, lime-green powder-coated shelves, and black-and-white lacquered wood surfaces that also reference the logo.
Blick auf die Verkaufsfläche mit Regalen im Hintergrund und der Verkaufstheke auf der linken Seite
Blick auf die Verkaufsfläche mit Regalen um eine Säule und der Verkaufstheke auf der rechten Seite