For the system group „grün erleben“ of Sagaflor AG, we developed a garden centre future concept that picks up on social trends and currents.
The guiding idea behind the repositioning was to emotionalize the nature theme: "Plant & Co." as a new attitude towards life, the customer should be able to experience and feel the "green" lifestyle idea.
The company Pflanzen Breuer in St. Augustin took up this concept and welcomes its customers in a green experience location. In addition to optimizing departments, product presentation and walkways, we worked with the client to locate highlights and focus themes in the center. Furthermore, we developed the café bistro „GARTEN KÜCHE“ into an independent enjoyment area.
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