More customer appeal, more emotionality, more digital elements: With the motto "Sport to the People", Intersport is positioning itself as a contact partner with high service and consulting quality.
We developed a cross-national retail concept for the retail group, which was first rolled out at the Athens, Berlin, The Hague, Dublin and Copenhagen locations.
Highlights are the newly created "Action Place", "Pro Place" and "Experience Place" areas. Here, intensive customer dialog takes place with special service and advice areas, seasonal themed displays and interactive elements such as a soccer simulator or foot scanner.
Displays, touchscreens, digital changing rooms and the use of virtual reality technology, holograms and magic mirrors support a wide range of shopping experiences for customers.