We were inspired by the clear architectural language of the house, designed by architect Hadi Teherani, for the design concept and offer a seamless transition to the interior of the LFDY flagship store in Hamburg.
The minimalist showroom concept focuses on green marble, galvanized steel, stainless steel and black-stained wood for materials. A fusion of street style and luxury underscores the brand's lifestyle.
The first floor houses the streetwear label's collection including a changing area, while the upper floor houses a spacious lounge and an open warehouse. Expanding the floor can be used as a private shopping or VIP area. Furniture and goods carriers manufactured for the store are distributed on both floors and emphasize the reduced and functional design concept for the brand's location.
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