We developed the brand personality as well as the interior design & retail concept for the Mall of Switzerland. Based on the diversity of Switzerland, the guiding principles are multi-facetedness and Swissness.
Unique in Switzerland so far are the "Jumping Facades": projecting and receding facades that dissolve the boundary between mall and store and give the impression of a grown city center.
The iconic logo is based on the Swiss cross, elements from cantonal coats of arms become wall graphics, used local materials like oak and terrazzo show the naturalness of the country.
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