Walbusch Spandau

The task was to translate Walbusch's brand values – quality, community, innovation and function – into a contemporary store design and to add the values of "experience" and "modernity".

Natural tones and materials, such as wood and stone, define the design and create a cozy atmosphere. Light details unconsciously influence the well-being of the customer.

Innenaufnahme des Walbusch Stores in Berlin mit Blick auf eine Sitzgruppierung, auf der rechten Seite befinden sich Verkaufsregale mit Bekleidung

Eine Umkleidekabine im Walbusch Store Berlin

Innenaufnahme des Walbusch Stores in Berlin

Walbusch, the traditional clothing company, continues to expand its brick-and-mortar retail business and focuses on experiential shopping: With the redesigned store in the Spandau-Arcaden, the fashion company, founded in 1934 and headquartered in Solingen, Germany, positions its store as a meeting place for the Walbusch community and thus creates incentives to go shopping in brick-and-mortar stores, despite strong online trade.