For the Slovenian multi-brand retailer Sportina and its premium brand XYZ, we developed a new brand strategy as well as a trend-oriented store concept that was implemented in several center stores in Southeast Europe and Austria

At the center of the store is a visual catwalk that underpins the core message of the retailer, which specializes in individual looks: "Looks count and styles gain." The catwalk connects more than 40 premium brands of men's and women's fashion, presented in an atelier-like setting. Modular merchandise furniture made of natural wood creates exclusive boutique niches where merchandise and styles find special focus.

Innenaufnahme des XYZ Sportina Stores Zadar
Innenaufnahme des XYZ Sportina Stores Zadar mit Schuhwaren im Vordergrund
Innenaufnahme des XYZ Sportina Stores Zadar mit frontalem Blick auf das Taschensortiment im Hintergrund