For the Slovenian multi-brand retailer Sportina and its premium brand XYZ, we developed a new brand strategy as well as a trend-oriented store concept that was implemented in several center stores in Southeast Europe and Austria
At the center of the store is a visual catwalk that underpins the core message of the retailer, which specializes in individual looks: "Looks count and styles gain." The catwalk connects more than 40 premium brands of men's and women's fashion, presented in an atelier-like setting. Modular merchandise furniture made of natural wood creates exclusive boutique niches where merchandise and styles find special focus.
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