{"id":234,"date":"2026-02-19T15:24:01","date_gmt":"2026-02-19T15:24:01","guid":{"rendered":"https:\/\/schwitzke-bayegui.awesome-solutions.de\/?post_type=reference&p=234"},"modified":"2026-02-23T10:16:25","modified_gmt":"2026-02-23T09:16:25","slug":"pitaya-lille-2","status":"publish","type":"reference","link":"https:\/\/schwitzke.com\/schwitzkebayegui\/en\/references\/pitaya-lille-2\/","title":{"rendered":"Lanc\u00f4me Paris"},"content":{"rendered":"\n
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Lanc\u00f4me – Paris<\/h1>

Happiness has a new address: \u201cWorld of Happiness\u201d for Lanc\u00f4me<\/p>\n<\/div><\/div>\n <\/div>\n <\/div>\n <\/div>\n\n\n\t

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For the new flagship store of the French beauty brand, we designed a unique retail concept and translated the brand's requirements into the space.<\/h2>

A member of the L’Or\u00e9al group, Lanc\u00f4me is one of the world’s leading luxury beauty brands. With its new flagship store, the company is continuing its omnichannel strategy and creating a space dedicated to its fundamental mission: bringing joy and happiness into the lives of its customers.<\/p>\n<\/div>\n <\/div>\n <\/div>\n\t<\/div>\n\n\n\t

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In the heart of the Champs-\u00c9lys\u00e9es, next to Galeries Lafayette, we created a 300 m\u00b2 flagship store for Lanc\u00f4me. Completed in 18 months, the project included planning, technical development, supervision, and turnkey fit-out.<\/p>\n

Spread over four levels, two of which are open to the public, the store offers a unique brand experience. A rotating exhibition space with immersive installations\u2014currently a cloud of rose petals\u2014and giant screens dedicated to advertising campaigns define the entrance. Golden, beige, pink, and black tones structure the Perfume, Makeup, and Skincare areas. The double-height ground floor reflects Parisian chic with its herringbone oak flooring, black steel ceiling details, and custom-made display tables in Corian, metal, mirror, and brass.<\/p>\n

Key figures<\/h3>\n

\u25cf Location: Paris \/ 300 m\u00b2<\/strong>
\u25cf Duration of works: 18 months
\u25cf Services: planning, technical development, supervision, and turnkey fit-out<\/strong><\/p>\n<\/div><\/div>\n <\/div>\n <\/div>\n\t<\/div>","protected":false},"featured_media":0,"template":"","meta":{"mn_reference_teaser_image":"https:\/\/schwitzke-bayegui.awesome-solutions.de\/wp-content\/uploads\/2026\/02\/05_Lancome_Flagship-Store_Champs-Elysees_Paris_Schwitzke-France_DSC_6759.jpg","mn_reference_archive_image":"https:\/\/schwitzke-bayegui.awesome-solutions.de\/wp-content\/uploads\/2026\/02\/03_Lancome_Flagship-Store_Champs-Elysees_Paris_Schwitzke-France_DSC_6711R.jpg","mn_reference_description":"For the flagship store of the French beauty brand, we designed a unique retail concept and translated the brand's standards into the space."},"class_list":["post-234","reference","type-reference","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/schwitzke.com\/schwitzkebayegui\/en\/wp-json\/wp\/v2\/reference\/234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/schwitzke.com\/schwitzkebayegui\/en\/wp-json\/wp\/v2\/reference"}],"about":[{"href":"https:\/\/schwitzke.com\/schwitzkebayegui\/en\/wp-json\/wp\/v2\/types\/reference"}],"wp:attachment":[{"href":"https:\/\/schwitzke.com\/schwitzkebayegui\/en\/wp-json\/wp\/v2\/media?parent=234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}