A bold pop-up concept for KENZO

In the trendy Parisian district of Le Marais, we developed a bold and powerful pop-up store concept for the fashion label KENZO. For a period of five weeks, the premium brand took over a 500-square-meter retail space located in a historic corner building in the 3rd arrondissement.
The combination of raw concrete surfaces, colorful neon lights, as well as pastel tones, chrome and wooden elements reflects the brand’s confident yet luxurious identity within the pop-up space. Integrating the famous KENZO tiger was essential: it welcomes visitors in the store as a monumental tapestry.

Within six weeks, we produced all custom furnishings for the retail area, made from polished stainless steel and lacquered wood. Another major challenge of the project was carrying out the construction work while respecting the building’s historic structure.

Key figures:

● Total area: 500 sqm
● Location: Paris, Marais district