Oktalite Trade Fair Booth wins EuroShop Award

First prize among 2,600 international exhibitors: At this year’s EuroShop, the EXHIBITORS Magazine honored our design concept for the Oktalite trade fair booth as winner in the category “XL: More than 200 sqm“.

An international jury of ten marketing and design experts initially chose 40 stands for the final round. The criteria were: the booth’s esthetics, functionality and degree of innovation including its lighting. In the end, the dialogue-focused customer journey of Oktalite convinced with a tailor-made lighting concept for the needs of the retail industry as well as the smart lighting solutions presented as an inviting guided tour.

Vivid and open trade fair booth for an authentic visitor address
With its six metres high stele walls, the Oktalite booth already striked from a distance in Hall 9 at this year’s EuroShop. Both the branding as well as the architectural concept focused on the holistic yet individual approach of Oktalite towards the top light quality. A spacious Communication Area enabled a direct dialogue with the visitors; a guided tour demonstrated the efficient and simple management of smart lighting solutions for the sectors Food, Fashion and Shop.

We are pleased about the award and congratulate our client on this amazing prize!

<p><strong>Communications & Branding Concept</strong><br>Schwitzke ID</p>
<p><strong>Architecture</strong><br>Schwitzke & Partner</p>

The design focuses on a direct dialogue with the visitors.