The redesign of the Inglot flagship store
Düsseldorf, October 2023
Our vision was to create a store for Inglot that fuses luxury and modernity in an incomparable way – a place that will be remembered and the essence of the brand can be experienced in every detail.
Inspired by the timeless elegance of female facial features, we let organic shapes, soft beige tones and flowing lines do the talking. These elements embody beauty, grace and natural harmony. Lively color accents create targeted highlights that give the room dynamism and energy.
The focus was on the shopping experience: comfortable beauty test zones invite customers to try out new things. With a selfie spot and innovative self-service areas, a place was created that inspires Generation Z and enables interaction in a playful way.
The striking arches of the shop front impressively highlight the space, direct the eye and guide visitors intuitively through the world of Inglot. A centrally positioned screen serves as an interactive interface and further enhances the brand experience.
The result is a place that perfectly reflects Inglot’s DNA and takes the shopping experience to a new level.
Architecture, Interior: Schwitzke Górski
Size: 80 qm
Service: Storekonzept, Planung
Pictures: Marlena Faerber
