Coffee destination and retail: new LFDY store concept in Berlin

Berlin, Jully 2023

The flagship store in the listed building in Berlin is the brand’s largest to date. Our expressive design concept combines Art Nouveau architecture with streetwear coolness.

Five meter high stucco ceilings and a stainless steel-coated cash desk in the entrance area form the prelude to a unique and contrasting customer journey. The rooms are impressive: sweeping staircase, historic double-leaf door, listed wooden floors and paneled walls that have remained almost untouched. In order to create a contrast to the historic rooms, our architects had all presentation elements made of stainless steel. The centerpiece is the first LFDY café with a three meter long green marble counter.

Interior design: Schwitzke & Partner
Size: 230 sqm
Service: Concept development, LPH 1-8
Pictures: Katharina Jaeger, Fotografische Werkstatt