The clothing company Wöhrl has comprehensively expanded its traditional store in Nuremberg and added a new building with a further 6,000 m2 to the previous 14,000 m2 of space.
Schwitzke & Partner’s task was to completely restructure over 6 floors and create clear orientation and modern worlds of experience for customers. Completely new are an impressive beauty area on the first floor, a lifestyle gastronomy and extensive service offers such as an integrated post office, packing service and personal shopping. The highlight is the expansive vertical LED wall in the central air space, which at 27 meters high is one of the largest in Europe.
“Modern fashion retailing creates attractive worlds of experience. This includes providing customers with a wide range of products and services and making them feel comfortable in the ambience of the store. The attractive and high-quality interior design that we realized together with Schwitzke & Partner at the new WÖHRL in Nuremberg is an important factor here.” The attractive and high-quality interior design that we realized together with Schwitzke & Partner at the new WÖHRL in Nuremberg is an important factor here.”
Christian Greiner, Owner of WÖHRL