Optiker Bode on Jungfernstieg in Hamburg won the “Out of Line” category. Located in a listed building, the store combines craftsmanship with modern shopfitting. The jury was enthusiastic about the openly designed workshop, which gives an insight into the craft. Digital innovations, such as the virtual try-on of glasses, complete the range of advice. We are very happy to have contributed to this success story with our rebranding measures.
Read more about the rebranding process here