Gruppenbild von Klaus Schwitzke und Vertretern von Optiker Bode mit der Auszeichnung zum Store of the year 2022. Foto: Handelsblattgroup Stefanie Bessert.

Optiker Bode – Store of the year 2022

Optiker Bode on Jungfernstieg in Hamburg won the Store of the Year 2022.

The German Retail Association (HDE) has, amongst others, awarded opticians Bode on Jungfernstieg in Hamburg Store of the Year 2022. The prizes were awarded as part of the German Retail Real Estate Congress in Berlin.

Optiker Bode on Jungfernstieg in Hamburg won the “Out of Line” category. Located in a listed building, the store combines craftsmanship with modern shopfitting. The jury was enthusiastic about the openly designed workshop, which gives an insight into the craft. Digital innovations, such as the virtual try-on of glasses, complete the range of advice. We are very happy to have contributed to this success story with our rebranding measures.

Read more about the rebranding process here

Optiker Bode storefront on Jungfernstieg in Hamburg, Germany.
The letter O appears as an embracing open symbol, which is also reflected in the interior design.
The new design and vibrant colour palette gave the store a complete modern makeover.

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Bild von Astrid Kaps, Unternehmensentwicklung & Unternehmenskommunikation der Schwitzke Gruppe.