Mercedes-Benz:
Germany’s First ‘Manufaktur’ for Automotive Dreams.

Key facts at a glance:

  • Challenge: Complex structural engineering requirements, including a 500-kilogram sliding glass door and demanding showroom construction standards.
  • Special features: Development of a ‘Manufaktur’ (workshop) space featuring 430 material samples and 300-kilogram ceiling lights in a sophisticated showroom - a first in Germany.
  • Approach: Coordination of all trades from planning through turnkey handover; completion of construction project on schedule within 31 weeks.
  • Design: Mercedes-Benz
Mercedes-Benz | Frechen
Step by step, the new interior takes shape
Mercedes-Benz | Frechen
Interior design with style and character
Mercedes-Benz | Frechen
The vehicles make their grand entrance

It all began with a vision: a showroom that doesn’t just showcase vehicles, but evokes emotions. A place where every detail brings the philosophy of the Mercedes-Benz brands to life. Over the course of 31 weeks, Schwitzke Project transformed 700 square meters into a stage for exclusivity. Terrazzo floors with flowing contours, elegant wall paneling, precision-applied wraps, and atmospheric lighting. Every element was perfectly coordinated for the Top-End Customer lounge.

At the center of the project is Germany’s first Mercedes-Benz Manufaktur, where customers can personalize AMG, G-Class, Mercedes Exclusive, or Maybach vehicles using more than 430 material samples. The construction required skilled expertise, for instance for the installation of a 4.6-meter-wide sliding glass door weighing 500 kilograms, or the suspension of two 300-kilogram ceiling lights from a delicate ceiling. Each element is a masterpiece of interior fit-out. In the construction industry, it’s not just perfection that counts – timing matters too. One day before the start of vehicle deliveries, the general contractor handed over the space, on schedule and in impeccable condition. A vision became reality.