The cornerstones of the concept for LFDY's streetwear store in Amsterdam are both the familiar showrooming concept and the brand's signature filing cabinet made of powder-coated sheet steel.

Brushed stainless steel meets matte, glass bead blasted surfaces, and the interior is bright, open and minimalist in design. The new store design is a marriage of distinction and togetherness.

Umkleidebereich des LFDY Stores in Amsterdam
Außenansicht des LFDY Stores in Amsterdam
In addition, the store adapts to the location: LFDY's store is located in Amsterdam's Nine Streets area, a neighborhood known for its designer boutiques and vintage stores.
Blick vom Eingang des LFDY Stores in Amsterdam auf die Verkaufsfläche in Richtung Umkleidekabinen
Zwei Oversize-Sessel im Umkleidebereich auf einem im Boden eingelassenen Schriftzug „Trust no one“
Frontale Ansicht einer Kleiderstange an einer Wand mit großem LED-Bildschirm