Optician Bode stands for traditional craftsmanship made in Hamburg. Our architects were asked to develop a store concept for the flagship store on Jungfernstieg that underscores Optician Bode's brand expertise and service promise.
Craftsmanship meets modern lifestyle: modern colors such as the Bode yellow, white, gold, blue and black, a golden sales counter as a communication point and oak panel parquet flooring create a noble look that underlines the Hanseatic restraint of the flagship store in the heart of Hamburg.
Auch die neue Corporate Identity des Optikerunternehmens, in der der Buchstabe O als umarmendes, offenes Symbol erscheint, spiegelt sich im Interior Design wider.
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