On the famous Regent Street, we designed a flagship store for the American premium label Tommy Hilfiger that focuses on digital elements and completes the omnichannel strategy.

The world of the brand is presented on two floors in a classic American look. The design language is underlined by a noble, nautical-inspired atmosphere: furniture in shape and materials inspired by a yacht, herringbone parquet, surfaces with the initials "TH".

Innenaufnahme des Tommy Hilfiger Stores in London mit Sitzgelegenheiten und Blick auf die Taschen- und Accessoire Abteilung für Frauen
Digital services can be found throughout the store: Visitors can have a T-shirt in the right color and size displayed on the shelf at the touch of a button or view the label's entire collection. The focus is always on customer benefit. Another highlight is the People's Place – a gastronomy concept that invites customers to linger and rounds off the holistic brand experience.
Umkleidekabinen im Tommy Hilfiger Stores London
Innenaufnahme des Cafés Peoples Place im Tommy Hilfiger Store London mit Blick auf die Verkaufsfläche