On the famous Regent Street, we designed a flagship store for the American premium label Tommy Hilfiger that focuses on digital elements and completes the omnichannel strategy.
The world of the brand is presented on two floors in a classic American look. The design language is underlined by a noble, nautical-inspired atmosphere: furniture in shape and materials inspired by a yacht, herringbone parquet, surfaces with the initials "TH".
Digital services can be found throughout the store: Visitors can have a T-shirt in the right color and size displayed on the shelf at the touch of a button or view the label's entire collection. The focus is always on customer benefit. Another highlight is the People's Place – a gastronomy concept that invites customers to linger and rounds off the holistic brand experience.
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